Deal management encompasses every aspect of the agreement lifecycle – from negotiation to creation to updates to renewals. Agreements exist in most B2B companies, and can be managed in a variety of ways: everything from manual and ad-hoc to fully automated, centralized cloud-native systems. These processes are sometimes handled within the configure price quote (CPQ) software category or managed directly in an ERP. But agreement management functionality is not a key focus or mature capability within the CPQ software category.
Read this whitepaper to learn what's missing in CPQ applications for B2B and learn about a more powerful approach to managing customer-specific pricing agreeements.