Tension between the sales and pricing departments in a B2B organization is nothing new. In fact, it's a natural byproduct of the often contrasting incentives that drive each group. While sales is focused on hitting revenue targets through volume selling, pricing analysts are motivated to ensure high profitability on each quote that goes out the door.
Price optimization bridges that revenue vs. margin gap and ultimately changes the relationship between the departments. Read this whitepaper to learn how B2B price optimization solutions help sales reps:
- Minimize revenue risk
- Reduce quote turnaround time
- Elevate overall performance