COVID-19 has had a profound effect on how B2B distributors price their products, assess their cost basis and position goods with customers.
In this 10-minute clip from a recent Standav webinar, Zilliant Chief Marketing Officer Lindsay Duran answers seven pointed questions about how to adapt to the new normal as a distributor in the midst of a pandemic.
Duran addresses how the distribution experience is changing given considerations like:
- Is there a need for re-segmentation of products and customers?
- How is the sales process evolving?
- How can pricing software help distributors conduct what-if scenario planning?
- How do you balance inventory shipments?
Access this timely clip to hear her answers to these and more.