Rate-setting in the equipment rental industry is a complicated matter. Consider:
- Do large, strategic customers receive better rates than smaller accounts?
- Do customers pay a lower rate for longer rental periods?
- Do branch reps consistently quote with confidence?
Now consider these questions across all transactions; if there are cases where the answer is “no,” this flow chart can help assess the current state of your rental rates across these dimensions and more. You’ll also discover how visionary equipment rental companies are using data science and pricing software to confidently set rates that make sense for customers, branch reps and executive stakeholders.