Terreal, a €400M building products manufacturer, had grown rapidly and knew it needed a better way to manage its three main pricing categories: retail pricing, project pricing and large account pricing, in order to achieve its goal of improving prices without sacrificing market share.
Historically, working from Excel spreadsheets across many geographic locations created challenges for Terreal's pricing team. These included limited segmentation capabilities and overall complexities that limited the team’s ability to execute.
When it was time to make a decision between allocating budget to a pricing consultant or to a pricing software vendor, Terreal chose to implement Zilliant price optimization and management solutions. The result of implementing real time pricing software: consistent margin growth AND increased market share.
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