An enterprise manufacturer of automotive, commercial industrial lubricants, and chemical products was facing an increasingly competitive market. In an effort to improve the customer experience, the manufacturer’s sales and digital teams decided to invest more in eCommerce. However, the tools the company used to proactively sell to customers in the eCommerce channel were very limited.
This manufacturer tapped Zilliant to implement Zilliant Sales IQ™ and Zilliant Campaign Manager™ –which together provide a comprehensive Revenue Operations & Intelligence solution – to increase revenue and foster a dynamic, personalized customer experience in the digital channel.
Read this case study to learn how this manufacturer not only bolstered its eCommerce personalization, consistency, and value but also delivered a revenue lift of more than $2 million and a 37% customer click-rate on recommended products in a matter of months.