Read this case study to learn why a global life sciences company selected Zilliant’s end-to-end pricing solution to lead its digital transformation.
Inside a Life Sciences Pricing Transformation
A €10 billion life sciences company has been a leader in the industry for more than a century. It recognized more than a decade ago that digital transformation, and in turn, pricing transformation, was essential to keeping it on top in the future.
Two major acquisitions in the 2010s vastly changed the nature of pricing in the organization. The pricing team tripled in size, while transaction volume went up 15x. While the company invested in a third-party pricing solution to optimize price guidance and make faster price updates, the tool’s performance lagged. The team instead leaned on its big data platform for most pricing functions, but this was determined to be unsustainable as the business grew.
“We have a lot of data available but to explore it better we have to bring it all together to bring the right insights to support pricing intelligence. An end-to-end best-in-class price optimization and management solution is required,” said the company’s senior pricing project manager.
Read this case study to learn how Zilliant’s pricing platform proved it could meet the life sciences company’s performance and intelligence needs, while the Zilliant team became the trusted pricing transformation partner the company had lacked.