AUSTIN, Texas, Dec. 13, 2016 – Zilliant, a leading provider of prescriptive selling applications that drive financial growth, today announced the launch of the Dynamic Pricing Engine, an advance in the company’s MarginMax platform that enables B2B companies to deliver optimized pricing across every channel in real-time. MarginMax uses advanced pricing algorithms developed over 15 years to maximize profitable growth while minimizing risk. The Dynamic Pricing Engine is an add-on feature for existing MarginMax customers that empowers real-time, dynamic pricing. Too many large, successful companies are still using spreadsheets to manage pricing. As more business shifts online and markets change more rapidly, these outdated approaches create a barrier that can impact growth and make companies vulnerable to competitive intrusion. “As pricing channels have grown more complex – e-commerce, ERP systems, CRM, CPQ, and contract management systems, for example – making sure your customers receive consistent, relevant pricing at each and every touch point has become nearly impossible,” said Pete Eppele, senior vice president of products and science at Zilliant. “The Dynamic Pricing Engine ensures customers have a consistent, fair and accurate price experience across channels and simplifies pricing for sales reps, giving them pricing that is aligned both to the market and to corporate objectives.” The Zilliant Dynamic Pricing Engine can be deployed in a matter of weeks and sales reps don’t require any additional training – the price guidance they receive is simply more relevant and timely than before. To learn more about Zilliant, MarginMax and the Dynamic Pricing Engine, visit www.zilliant.com/marginmax.
About Zilliant Zilliant’s solutions help B2B companies solve a wide range of pricing and sales challenges, allowing them to gain more strategic control of their business performance using an innovative blend of data science and software solutions. Our innovative cloud native platform and applications, paired with an outcome-focused dedication to customer success, gives company leaders the confidence and know-how to remain competitive now and in the future. Learn more about how Zilliant helps companies reimagine pricing and sales at www.zilliant.com.
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