Meet John and Paul. They’re both high-level managers responsible for pricing at industrial manufacturing companies. Both of their businesses were growing and becoming increasingly complex with thousands of products, thousands of customers and large sales teams. They were tasked with managing prices and hitting profit goals, only John and Paul took very different approaches to setting the right prices. John took a manual, hindsight-analytics approach. Paul took another route, price optimization. So, who came out on top? Watch this short, three-minute whiteboard video to find out.
Companies miss the mark on profitable pricing as prices rarely make sense to key stakeholders like company ...
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