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(WEBINAR CLIP) Tips for Pricing in a Pandemic

COVID-19 has had a profound effect on how B2B distributors price their products, assess their cost basis and position goods with customers.  

In this 10-minute clip from a recent Standav webinar, Zilliant Chief Marketing Officer Lindsay Duran answers seven pointed questions about how to adapt to the new normal as a distributor in the midst of a pandemic. 

Duran addresses how the distribution experience is changing given considerations like: 

  • Is there a need for re-segmentation of products and customers? 
  • How is the sales process evolving? 
  • How can pricing software help distributors conduct what-if scenario planning? 
  • How do you balance inventory shipments? 

Access this timely clip to hear her answers to these and more. 

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How to Translate Business Strategy into Sales Action

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