Zilliant Whitepapers

on "Economic Trends"

Taming the Wild West of Ad Buying and Selling
Economic Trends | Services | Deal Management | Pricing

Taming the Wild West of Ad Buying and Selling

Media and advertising companies are no strangers to seismic change of the external variety. Having contended with a market-wrenching pandemic, ongoing audience fragmentation, changing viewer habits and outmoded sales processes, it’s time to make some major internal changes.For most in the business,...

Inflation & Beyond: 5 Margin- and Revenue-Driving Strategies
Distribution | Economic Trends | Manufacturing | Pricing

Inflation & Beyond: 5 Margin- and Revenue-Driving Strategies

As inflation rates remain stubbornly high across the globe and the threat of a recession looms, B2B companies that rely on manual tools and outdated processes are at a significant disadvantage. Companies that aren’t equipped to make pricing adjustments with speed and precision risk margin or volume...

Inflation and Pricing: Time is of the Essence
Economic Trends | Pricing

Inflation and Pricing: Time is of the Essence

Four Strategies to Combat Inflationary Pricing Pressures Whether inflation proves to be a short-term phenomenon or a prolonged reality, B2B companies must react swiftly and wisely. Those who are not using a data-driven pricing approach risk letting this (hopefully) short-term crisis put them at...

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