The business, data, channel and product complexities manufacturers face make it difficult to meet customer expectations for a seamless eCommerce experience, especially as more business shifts to digital channels. This pain is particularly acute as manufacturers aim to provide dynamic, real-time, market-aligned prices through eCommerce channels. This whitepaper details why the ideal solution holistically addresses price setting, optimization and management challenges while seamlessly integrating with commerce solutions, tying pricing strategy to execution and results.
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