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Rational Pricing: What it is and How it Helps You Beat Expectations

Do your prices make sense? Meaning, do your best customers always get a better deal than more casual customers? Do your premium brand products always sell for more than your starter products? To answer “yes,” they should align across market dynamics, value and strategy. However, prices rarely meet these rational expectations.

Chances are, there will be a considerable amount of variability in your transaction data. Next, consider the impact that inconsistent and irrational prices have on customer relationships and overall profitability. Read this whitepaper to find out how misaligned and irrational prices negatively impact profitability, and more importantly, what steps can be taken to get rational prices to market.

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The Top 10 Margin Killing Myths About B2B Pricing
The Top 10 Margin Killing Myths About B2B Pricing

Relatively few B2B companies are focusing on maximizing margins and improve profits through pricing. This w...

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Six Opportunities to Capitalize on Big Data
Six Opportunities to Capitalize on Big Data

This whitepaper lists six revenue-boosting opportunities missed with do-it-yourself data analysis.