When attempting to build an online pricing playbook, distributors often run into a series of roadblocks that can feel overwhelming to navigate. Online and offline prices that are in conflict. An established pricing plan that gets blown up by deep discounting throughout the year. Optimized prices for thousands — perhaps millions — of products with an equally large number of customers across many different channels. These are just some of the obstacles distributors face.
However, taking the time to work through these challenges will not only ensure the best price online to maximize profits and grow sales but also give distributors a strategic understanding of how much money they’ve been leaving on the table through inefficient practices.
Through the lens of a mid- to large-size multi-channel distributor, this whitepaper will address pricing as it relates to five key areas.