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[EXCERPT] Pricing – The New CEO Imperative

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Zilliant is honored to contribute a chapter in pricing evangelist Stephan Liozu’s latest book, Pricing – The New CEO Imperative. This collective work created by the pricing industry for the benefit of C-Suite executives lays out a compelling case for the urgency of strategic pricing investment in today’s market.

Zilliant’s chapter, written by Chief Marketing Officer Lindsay Duran, examines an apparent B2B paradox. Namely, how price is simultaneously the leading cause of margin leakage and the most effective lever that companies have to grow profits. Why does this gulf exist between performance and potential when it comes to pricing? Read the chapter for answers and specific steps that can be taken by executive leadership to transform and modernize a company’s pricing approach.

Buy the book here.

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