At its most basic level, business intelligence (BI) is data presented in reports, analytics and dashboards that are useful in helping highly analytical individuals make very specific decisions. However, that’s not necessarily practical in helping frontline sales reps make better decisions.
This whitepaper discusses the shortcomings of BI tools when attempting to provide actionable information to frontline sales teams and how BI tools differ from guidance applications that provide answers, as this distinction is critical to transforming decision making and growing revenue.
