Pricing is the most powerful profitability lever available to companies, yet it is often not perceived as a strategic investment or capability.
PwC’s Pricing & Profitability Practice leaders David Moss, Jason Swist and Nick Schmiedeknecht and Zilliant’s General Manager of Commercial Excellence Barrett Thompson, share how to elevate your pricing strategy and capabilities to deliver sustained revenue and margin growth.
David, Jason and Nicholas discuss how to tap into the data you already have, benchmark your existing pricing capabilities, set a strategic pricing vision, and evaluate potential vendors, as well as best practices for change management and adoption. Barrett explains how leading B2B and B2B2C companies take advantage of price optimization and management capabilities to accelerate time to value for pricing initiatives and deliver on margin and revenue benefits at scale.
Finally, the presenters explore how to evolve your pricing strategy and tactics over time to sustain value and effectively respond to market triggers.
Learn how to take pricing to the next level in your organization, regardless of where you are on your pricing journey.