B2B companies have met inflation with a series of price increases and tactics. Early temporary adjustments eventually became more permanent. Communication of these tactical moves often left much to be desired, while internally these changes were further hampered by the lack of transparency into actual costs, long-term contract terms, order fulfillment lags, revenue realization, and the data needed to make the most profitable decisions. Frequent price changes also exposed gaps in the governance and execution of pricing decisions.
Sales, product, and pricing teams are now wondering:
- What will happen now that inflation is on the decline?
- Will the new price levels be maintained?
- What factors will determine responses?
- How is buyer behavior changing?
- How will a recession factor into buying decisions?
Watch the webinar to learn the best ways to proactively address questions like these. Gain a perspective from both the practitioner and solution provider side of the house as Marmon Strategic Marketing Leader Elizabeth Sulentic, Ducker Carlisle Principal Kevin McCabe, and Zilliant Business Solutions Consultant Todd Pate came together for a timely industry dialogue.