Inflation, cost volatility, supply chain disruption. If manufacturers have learned anything in the past few years, it’s that disruption is the new normal. How effectively manufacturers use data to price and sell in all channels will be the defining difference between leading and lagging.
In this webinar recording, guest speaker and Forrester Vice President, Principal Analyst George Lawrie shares findings on recent research to help you navigate the next normal of manufacturing in the digital age. Additionally, Zilliant Chief Marketing Officer Lindsay Duran shares pragmatic strategies and examples of how manufacturers are responding in real time to changing market conditions via smarter pricing and sales strategies.