EPP Dynamic Talk: Ensure Omnichannel Consistency & Enable Real-Time Pricing in eCommerce

Sofia Simaria, Senior Director of Science, Zilliant, and Ozge S. Kurtoglu, Executive Director, Global Strategic Pricing, Tenneco, discuss how to leverage your B2B eCommerce pricing and digital channels to ensure omnichannel consistency and enable real-time pricing. In this on-demand webinar they discuss:

• Best practices of a successful eCommerce and digital pricing implementation to excel channel consistency and avoid channel conflicts

• Pitfalls of eCommerce in B2B and how to handle competitive pressure and cannibalization

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