Meet Bob and Kevin. They’re both high-level managers responsible for pricing at industrial distribution companies. Both of their businesses were growing and becoming increasingly complex with thousands of products, thousands of customers and large sales teams. They were tasked with managing prices and hitting profit goals, only Bob and Kevin took very different approaches to setting the right prices. Kevin took a manual, hindsight-analytics approach. Bob took another route, price optimization. So, who came out on top? Watch this short, three-minute whiteboard video to find out.
This is the story of two high-level managers responsible for pricing at industrial manufacturing companies....
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This is the story of two high-level managers responsible for pricing at industrial manufacturing companies. Both businesses were growing and becoming increasingly complex. Each manager was tasked with
Pricing in the B2B sector includes no small amount of complexity; B2B professionals are used to making decisions under uncertainty. One of the biggest challenges is often making decisions amidst uncer