Pricing in the B2B sector includes no small amount of complexity; B2B professionals are used to making decisions under uncertainty. One of the biggest challenges is often making decisions, and then measuring the effectiveness of those decisions, amidst uncertain circumstances.
Douglas Hubbard, measurement expert and owner of Hubbard Decision Research, has developed a method to mitigate these risks. He encounters massive complexity in measuring intangibles like the effects of irrigation projects, hunger reduction and new farming techniques.
In this on-demand webcast, Douglas shares his method of Applied Information Economics, the practical application of several proven methods from decision theory and risk analysis. He touches on making optimal decisions, decision analysis and estimation efforts, and how to mitigate errors in expert judgment.