For B2B companies to compete and win, executives must have a means to tie their strategies to how sales teams engage with customers through each interaction. Yet companies lack a systematic, scalable way to do so.
If the company strategy is to increase profitability and revenue, how should that impact prices and sales decisions across various customer types, multiple channels, agreements, regions, products, and much more? How should those actions change to meet P&L goals as costs change, demand spikes or plummets, volume growth stagnates, or new competitors sneak in?
Ideally, guidance reflecting corporate strategy would be immediately disseminated across channels, and tailored to all the various, and sometimes competing, market realities that can be present at once across a business.
In this whitepaper, we’ll explore why significant investments and traditional means have failed to close the strategy-execution gap and share how you can use software, data and AI to achieve what wasn’t previously possible.