Copperberg’s eConnect: Create a Consumer-Like eCommerce Experience in B2B 

February 9, 2021 Team Zilliant

It’s no secret that the global pandemic starkly exposed eCommerce laggards. What was once an important, yet not urgent issue, dramatically accelerated to the forefront of everyone’s business model. That shift is likely to be permanent.   

According to a Digital Commerce 360 buyer’s survey, more than 80% of respondents expect their company’s online purchase volume to increase somewhat or significantly 2021. Your B2B customers expect the same seamless experience they enjoy as consumers, yet providing the right information, at the right time, for the right customer online continues to be a significant challenge. Generating this information – whether it be pricing, products, or other campaigns in B2B has never been straightforward. 

As B2B eCommerce websites go live and are optimized, it’s common for company leaders to grapple with matching a consumer-like experience with the highly negotiated and tailored world of B2B.   

Zilliant General Manager of Commercial Excellence Barrett Thompson, will be taking the virtual stage at Copperberg’seConnect event, next Wednesday, February 17, to dive deeper into this very timely topic.  

Join us to learn a variety of strategies, including how to:  

  • Transition eCommerce from a static order entry system to be dynamic and personalized. 

  • Set a pricing strategy that’s differentiated between new and returning customers. 

  • Determine which prices to show to which customers in various scenarios. 

  • Turnaround a customer quote without sales touch and lead time. 

  • Deploy actionable pricing, technology and personalization tactics online. 

  • Align traditional and digital channels to make a cohesive customer experience. 

You can find out more about Copperberg eConnect and register here.   

Can’t make the conference? Dive into eCommerce expertise: 

Read why Zilliant President and CEO Greg Peters predicts that 2021 is the year that B2B will match the B2C customer experience, among other key pricing and sales predictions in this VM Blog article.  

Watch to learn more about why it is vital for any modern B2B enterprise to be able to adapt quickly to changing market conditions while ensuring price consistency across online and offline sales channels in this joint webinar with Salesforce B2B Commerce Cloud 

Digitization fundamentally creates more data and a faster rate of change in a business. The challenge is leveraging all these pieces of information to set and maintain a coherent pricing strategy in a rapidly fluctuating market. Watch Zilliant's Pete Eppele in this Modern Distribution Management spotlight video to learn how to empower Real-Time Market Pricing for eCommerce in distribution.  

Interested in connecting with our experts in eCommerce? Reach out today! 

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