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2021 IDC MarketScape for B2B Price Optimization & Management Applications

September 21, 2021

The 2021 IDC MarketScape for B2B Price Optimization & Management Applications provides an overview of the latest price optimization trends, advice for companies considering price optimization solutions, and a vendor profile with vendor positioning graphics. Zilliant was also named a Leader in the last report, which was issued by IDC in 2018.


SOURCE: IDC MarketScape Worldwide B2B Price Optimization and Management Applications 2021 Vendor Assessment, by Mark Thomason and Jon Duke, September 2021, IDC # US46742021


IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market.  The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. 

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