Pricing Model Basics: Why Price Optimization Isn’t Do-It-Yourself

February 9, 2015

For years, companies have relied on teams of analysts with spreadsheets and business intelligence tools to develop a pricing model. If your business only has a handful of products and customers, this tends to work well. But what about companies with tens of thousands of SKUs and thousands of customers?


With increased competition and consolidation, this is the new reality for most large B2B manufacturers and distributors; businesses that have become too complex to manage pricing — their main profit driver — through manual means. This whitepaper discusses why these efforts fail to achieve profit objectives.

 

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