AUSTIN, Texas, February 16, 2017 — Zilliant, a leading provider of prescriptive selling applications that drive financial growth, today announced that the company hired Maria Carballosa as its chief marketing officer. As the leader of Zilliant's marketing organization, Maria will be responsible for growth strategies, company positioning, demand generation, product marketing, business intelligence, corporate communications, website and online presence.
"We're very excited to welcome Maria to our executive team to drive further growth for the company, leveraging her strategic, data-driven approach to marketing," said Greg Peters, president and CEO of Zilliant. "Her extensive B2B marketing expertise will be critical as we position Zilliant as the world's leading platform for maximizing the lifetime value of B2B customer relationships."
Carballosa brings extensive experience leading global marketing programs at major technology companies. Prior to joining Zilliant, she was the chief marketing officer at Drillinginfo, and prior to that she held marketing leadership positions at Dell, Honeywell and Freescale. At Drillinginfo, Maria successfully transformed the marketing function into a strategic business partner, driving new business revenue and customer retention over the last three years.
"Today more and more companies are leveraging solutions like the Zilliant platform to drive business performance and impact the bottom line. As the only SaaS provider of B2B price and sales optimization, Zilliant has a unique, market leading platform and has a tremendous opportunity for growth. I am very excited to join the team and look forward to driving continued success and growth at Zilliant," said Carballosa.
Zilliant enables a new way of smart selling through prescriptive sales applications that help businesses overcome decision complexity and drive financial growth. Zilliant's proven data science provides the best answers to everyday sales decisions. Our pricing and selling applications deliver real-time, prescriptive guidance directly to sales reps to enable strategic front-line decisions, dramatically improving execution and P&L results. With a flexible software-as-a-service (SaaS) model, companies can see measurable results in a matter of weeks that transform the business for years to come. Learn more about how Zilliant helps companies grow sales, grow profits and grow smarter at www.zilliant.com.