What Happens When You Don't Know Willingness to Pay?

June 1, 2018

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In this Industrial Distribution article, Zilliant General Manager of Commercial Excellence Barrett Thompson demonstrates why willingness to pay is such a powerful idea for improving profitability — it allows sales reps to win the business at the right price without putting their deals at risk. WTP is the missing ingredient which levels the negotiation playing field.

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What Happens When You Don't Know Willingness to Pay?

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