What Happens When You Don't Know Willingness to Pay?

June 1, 2018

Share this Article
Facebook
Twitter
Work Email
LinkedIn
Google+

In this Industrial Distribution article, Zilliant General Manager of Commercial Excellence Barrett Thompson demonstrates why willingness to pay is such a powerful idea for improving profitability — it allows sales reps to win the business at the right price without putting their deals at risk. WTP is the missing ingredient which levels the negotiation playing field.

Steel Tariffs: While Uncertainty Prevails, Manufacturers Should Evaluate Pricing Strategies

handling cost increases via price and presents a new strategy for effectively mitigating material cost vola...

5 User Interface Mistakes that Drive Customers Away

Zilliant Product Manager and UX Designer Aviana Parker shares a few user interface design mistakes she enco...

Most Recent Articles

Steel Tariffs: While Uncertainty Prevails, Manufacturers Should Evaluate Pricing Strategies

What Happens When You Don't Know Willingness to Pay?

Previous Article

Next Article

Most Recent Articles

handling cost increases via price and presents a new strategy for effectively mitigating material cost volatility.

Zilliant Product Manager and UX Designer Aviana Parker shares a few user interface design mistakes she encounters most frequently with CMS Wire.

Zilliant today announced that customer Mestergruppen, a construction and building materials distributor based in Norway, has successfully deployed Sales IQ.

SIIA Announces Business Technology Finalists for 2018 CODiE Awards

Austin Inno reports on Phil Fraher joining Zilliant as Chief Financial Officer.

Zilliant was named one of the top sales tools for 2018 in the Smart Selling Tools 2018 Top Sales Tools Guide.

This Austin Business Journal article by Mike Cronin features an interview with Zilliant CEO Greg Peters about Zilliant's growth and the recent hire of CFO Phil Fraher.

Fraher has more than 25 years of senior leadership experience within a variety of technology companies; he will lead Zilliant’s financial operations and report directly to Peters.

Standing up AI-driven sales channels, giving sales ops the best tools possible and taking pricing to the next level can help B2B companies compete.

FPX, a global leader in enterprise Configure Price Quote (CPQ) solutions, has partnered with Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships

Global update includes separate distribution and manufacturing industry benchmark reports for greater industry relevancy.

Barrett Thompson shares his thoughts with Industrial Distribution on the nature of negotiation and how to determine your customers' true price sensitivity in B2B.

Zilliant was named one of the top B2B technology companies to know in the category "Data Science, Visualization & Analytics" by the publication MarTech Series.