This article first appeared on Martech Today
Zilliant announces real-time market pricing. B2B price optimization, management and sales guidance software Zilliant has announced the launch of its real-time market pricing capabilities. The software includes the ability to leverage digital and e-commerce data as an additional input to pricing management calculations to set online-specific pricing. “Market conditions and business dynamics are changing at an incredibly fast pace,” said Zilliant’s senior vice president of products and science Pete Eppele. “Further building on our API capabilities that were introduced in 2015, we’re thrilled to give our customers a reimagined approach to proactive e-commerce pricing that delivers tailored, intelligent, and market-relevant pricing at a moment’s notice.”
