METRO Cash&Carry Leverages Zilliant IQ Platform in Turkey

AUSTIN, Texas, Jan. 22, 2019 /PRNewswire/ -- Zilliant, a multi-tenant SaaS company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, today announced that METRO Cash&Carry, a leading international specialist in food wholesale and retail, will implement and utilize the Zilliant Price IQ platform in Turkey.

"We believe that Zilliant is the right partner to support our ambitious growth plans," said METRO Cash & Carry Turkey Foodservice Director Deniz Alkaḉ. "They are uniquely positioned to deliver optimized pricing guidance in both our Cash & Carry and Foodservice Delivery (FSD) businesses."

METRO Cash&Carry Turkey had investigated multiple software companies in the marketplace and concluded that Zilliant Price IQ was the only solution able to simultaneously address both shelf and FSD pricing optimization. Using a thorough business diagnostic process, Zilliant uncovered significant pricing opportunities by leveraging AI and advanced analytics, therefore solidifying the METRO Cash&Carry Turkey team decision to engage in a long-term partnership with Zilliant. 

"We're thrilled to further expand our relationship with the METRO," said Zilliant President & CEO Greg Peters. "Zilliant is uniquely positioned among price optimization and prescriptive sales solution vendors to deliver a single solution and instance that can enable B2B companies to accelerate profitable growth with AI-driven actionable insights that result in smarter commercial decisions throughout the company."

To learn more about how Zilliant helps foodservice distributors, please visit 

METRO is a leading international wholesale company with food and non-food assortments that specializes on serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 24 million customers who can choose whether to shop in one of the large-format stores, order online and collect their purchases at the store or have them delivered. METRO in addition also supports the competitiveness of entrepreneurs and own businesses with digital solutions and thereby contributes to cultural diversity in retail and hospitality. Sustainability is a key pillar of METRO’s business. METRO has been the sector leader in the Dow Jones Sustainability Index for the last four years. The company operates in 35 countries and employs more than 150,000 people worldwide. In financial year 2017/18, METRO generated sales of €36.5 billion. More information at

About Zilliant 
Zilliant helps B2B enterprises turn data into actionable intelligence that accelerates profitable growth. The Zilliant IQ™ Platform uses AI to deliver actionable, real-time sales and pricing intelligence for traditional and digital channels, so you can maximize the immediate value of every transaction – and the lifetime value of every customer. Learn more at or follow Zilliant on Twitter and LinkedIn

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