As the B2B market evolves and as modern-day price setting becomes increasingly complex for many B2B industry leaders, it’s important to understand the factors contributing to downward pricing pressures, one of the most notable being globalization.
Today, globalization is largely to blame for destructive price environments, which occur when increased competition causes disruption and damage to any part of an industry or sector. But what was the global exchange like before and where did the concept of globalization come from?
This article, written by Zilliant VP of Customer Success Rick Chappel and featured in Industrial Distribution, covers the impact that globalization has had on B2B companies' pricing power, particularly the effect of commoditization and how price optimization can offer a more strategic approach to price setting.
