Amazon Business has been creeping in on the B2B industry for years now and the emotions have run the gamut: Denial, fear, elation, trepidation. B2B company leaders have been through it all. With each move Amazon Business makes, B2B companies try to assess the impact on their business, and develop reactionary strategies. According to Modern Distribution Management (MDM), Amazon Business is out to capture the “long tail” or “tail spend” of the B2B distribution industry.
Practical applications exist today that continuously analyze data to deliver customized, actionable guidance to your sales team, delivering a customer-specific buying experience. Three specific examples being: standing up AI-driven sales channels, giving sales ops the best tools possible and taking pricing to the next level. Read the full article from Zilliant SVP of Worldwide Sales Greg Howe in Business 2 Community.