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We take the time to understand each customer’s unique needs, problems, pain points, and desired outcomes while applying more than 20 years of pricing and sales expertise specific to B2B industries.
Learn more about how Zilliant is helping companies power intelligent commerce and deliver profitable growth. Explore this collection of trends, case studies, in-depth analyses, strategies and tactics to address your most important pricing and sales challenges.
Zilliant helps our customers power intelligent commerce by connecting commercial strategies with effective execution through cloud-native pricing and sales software.
Profitability and customer experience are important. That’s about as noncontroversial a statement as you can make in B2B. So, pricing – which is perhaps the biggest driver of both – should be at the...
What should come first: pricing technology or pricing strategy? Our guest today, PwC Partner Ron Otocki, makes a strong case for why the two should go hand-in-hand. Ron leans on his vast experience...
In the subscription economy, a company’s product takes a backseat to its subscriber. What does this mean for a company’s go-to-market strategy? For starters, value-added services and customer support...
Read enough headlines about generative AI and you will start to mull some big questions: Is it the next big paradigm shift? Is it a grave threat to the modern workforce? Can it be smarter than me?...
Price changes and churn threats occur throughout the customer journey. How your organization handles them determines how your customers will react: either positively or negatively. Do they stick with...
Logik.io CEO Chris Shutts returns to the show, this time to connect with Pascal Yammine, chief executive officer of Zilliant. They discuss the transformational digital shift occurring in industries...
“When people talk about the death of the channel, the death of distribution, I just sit back and go, ‘Hold my beer – give me a whiteboard and I will explain to you how wrong you are.’”
“The world is not constant and stable. So why should your pricing strategy be? You have to mimic the working world that you live in,” said Argano Chief Strategy Officer Tim Harris on today’s episode.
“You need to combine the pricing brain and the pricing muscles…the bruscles of pricing.” What does this mean? According to our guests from Accenture – Strategy Principal Director Daniel Lindner and...
Slalom is a global consulting firm and one of the top Salesforce manufacturing partners in the world. Matt Baker and Calvin Chow from Slalom joined the show to help us continue our exploration of...
Zilliant Chief Marketing Officer Lindsay Duran and General Manager of Commercial Excellence Barrett Thompson take a long look at the B2B landscape as considerable macroeconomic uncertainty persists....
“It used to be that pricing was the most dangerous thing to change, and that if it were done wrong, customers would head out the door and never come back. As a result of the pandemic and the barrage...