Timely Insights for B2B Pricing Strategies
It’s more important than ever for B2B companies to detect weaknesses in their pricing strategy and operationalize an optimal price response to the market. This year has proven to all of us that we can’t control disruptive market forces. Yet, the companies who survive and thrive in chaotic times are those that come prepared with optimal pricing processes and intelligent tools.
To illuminate this truth, we are participating in two very timely virtual events next week with strategic industry partners PricewaterhouseCoopers (PwC) and Copperberg, respectively. Learn more and find out where to register below.
Take Pricing to the Next Level with PwC and Zilliant Webinar: September 22, 11 a.m. EDT
If you follow this space, you’ve heard this before: Pricing is the most powerful profitability lever available to companies, yet it is often not perceived as a strategic investment or capability. It’s become a mantra for us because it’s not only true, but exceedingly addressable. To illustrate how, Zilliant’s General Manager of Commercial Excellence Barrett Thompson will join PwC’s Pricing & Profitability Practice leaders David Moss, Jason Swist and Nick Schmiedeknecht for a virtual event on Tuesday. These expert presenters will share how to elevate your pricing strategy and capabilities to deliver sustained revenue and margin growth.
How do you, as a B2B leader, take your pricing to the next level? PwC will lay out the following blueprint:
- Tap into the data you already have
- Benchmark your existing pricing capabilities
- Set a strategic pricing vision
- Evaluate potential vendors
- Best practices for change management and adoption
Thompson will then cover how leading B2B and B2B2C companies take advantage of price optimization and management capabilities to accelerate time to value for pricing initiatives and deliver on margin and revenue benefits at scale.
Finally, the presenters will explore how to evolve your pricing strategy and tactics over time to sustain value and effectively respond to market triggers.
Registration is now open for this 45-minute webinar. Claim your spot today!
Uncover the Hidden Costs of Ineffective and Inefficient Pricing: September 24, 14:00 CET
Any B2B company worth its salt is constantly eyeing its costs. Raw material price changes, supply chain issues, tariffs, overhead, inventory – these are just some of the cost factors that are rigorously tracked due to their direct impact on cash flow and the bottom line.
However, most B2B companies carry a standard underlying cost in their business that does get overlooked, or at least not fully realized — the cost of poor pricing practices such as misaligned market pricing, inconsistent pricing, and inefficient pricing processes.
Each of these missteps seem minor when evaluated individually, but together form an insidious problem. The combined effect results in significant, pervasive margin and revenue cost, year after year.
That’s why Zilliant publishes an exhaustive Global B2B Benchmark Report around each of these pricing problems each year. Copperberg is hosting Zilliant Director of Business Solutions Consulting Thomas Delloye on September 24 to dissect the findings from our upcoming 2020 version, including:
- An overview of each pricing benchmark category
- Quantitative and qualitative evidence to look for
- How to measure your company against benchmarks
- First steps to regaining profit margin loss in these categories
You will learn why it’s impossible to detect and measure the impact of these broken pricing processes, and most importantly recapture value, with manual means.