In the fast-paced and highly complex environment of B2B, reaching out to peers for smarter business growth strategies is usually the last item to be checked off the list. In addition to quality face time with peers, there’s a wealth of insight to be gleaned from articles written by experts in B2B company growth. This post rounds up the top thought leadership pieces from the second half of 2016.
No. 1: Change Management is a Key Driver of Business Transformation
Zilliant Global VP of Customer Success Suraj Mohandas highlights the importance of an effective change management plan in business transformation. He notes, “If you have a change management process in place that is tailored to your company’s needs, there’s an opportunity to experience real results that lead to improved employee productivity and noticeable financial growth.” Read the article and tell us what you think in the comments section.
No. 2: Pricing Strategies: Managing Prolonged Deflation and Cost Volatility
In this Manufacturing Business Technology article, Pete Eppele walks us through how data science can provide predictive insights that can aid business leaders when cost change, deflation and cost volatility may be present. “In an approach called 'experts plus equations,' industrial B2B companies are empowered to take a smarter, more scientific approach to understanding and setting pricing strategies that mitigate cost volatility,” Pete points out in the article.
No. 3: We Crown the Top Four Salesforce CPQ Tools from Dreamforce 2016
Salesforce’s Einstein may have been the star of Dreamforce this year, but the IT Brief team scoured the Dreamforce exhibition to seek out their top four Salesforce CPQ tools. Check out this article to see where Zilliant ranked on the list.
No. 4: Infographic: Navigating the Oil and Gas Downturn
With the downturn in the oil and gas industry, this infographic provides two strategies that you’ll want to have in place for when the market rebounds.
No. 5: Mind the B2B Skills Gap: Shifting Populations, Shifting Perspectives
“Prescriptive pricing and sales insights serve as a roadmap for new reps, effectively shortening the learning curve and helping them better meet customer expectations while selling more at the right prices,” stated author Barrett Thompson in this CMS Wire article that highlights the importance of prescriptive solutions for sales reps in the B2B industry.