[Podcast Episode 4] Media & Advertising: Harnessing Data Science to Make Better Commercial Decisions

May 11, 2020 Team Zilliant

The latest episode of B2B Reimagined explores the impact of ever-changing industry dynamics, as well as the recent effects of COVID-19, on media and advertising companies. Zilliant Chief Scientist Jon Higbie stopped by to share his experience with both the agency (buy-side) and media platform (sell-side) worlds and give us his take on why this space is ripe for data science-driven disruption.

Listen as Jon and host Lindsay Duran, Zilliant’s chief marketing officer, get into the weeds on the challenges and opportunities in modern advertising from a pricing and sales intelligence perspective. You will learn why the time is now for legacy sales processes to be reimagined through powerful data science-driven tools that drive optimal rates and enable better, faster decision-making.

They also covered:

  • How the coronavirus is impacting media and advertising
  • Workflow inefficiencies in the ad sales process
  • Improving negotiation tactics on both the platform and agency side
  • Reimagined solutions grounded in data science

Give a listen to learn more about why an industry that has faced monumental change in the past two decades must leverage data, technology and better sales processes to take advantage of new opportunities.

Listen now on any one of these podcast players:

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