At a time when very little seems stable, the most uneasy role in B2B is arguably that of the field sales representative. The bread-and-butter skills honed over decades of walking shop floors, shaking hands in boardrooms and making house calls are suddenly obsolete. Per McKinsey, almost 90% of sales roles have shifted to a virtual model.
This shift is causing:
- The blending of inside and outside sales. Am I becoming redundant?
- A meteoric rise in eCommerce. Will machines make me obsolete?
- A drop in new customer sales. How can I prospect?
In times like these, anxiety is inevitable. The good news: so is new opportunity. Download our latest infographic to learn how enterprising B2B companies are leveraging data science to make the shift to virtual selling seamless and fruitful.