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The Evolution of B2B Sales

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At a time when very little seems stable, the most uneasy role in B2B is arguably that of the field sales representative. The bread-and-butter skills honed over decades of walking shop floors, shaking hands in boardrooms and making house calls are suddenly obsolete. Per McKinsey, almost 90% of sales roles have shifted to a virtual model.

This shift is causing:

  • The blending of inside and outside sales. Am I becoming redundant?
  • A meteoric rise in eCommerce. Will machines make me obsolete?
  • A drop in new customer sales. How can I prospect?

In times like these, anxiety is inevitable. The good news: so is new opportunity. Download our latest infographic to learn how enterprising B2B companies are leveraging data science to make the shift to virtual selling seamless and fruitful.

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