The first half of 2020 has been a challenge for television advertising sales. We're all aware of the cratering demand due to COVID-19. But some underlying problems have also been exposed in this time, such as inefficient sales processes and the limitations of outmoded legacy systems. The media companies we talk to have outgrown spreadsheets as a means of managing and setting rates and realize they need to provide better guidance to their sellers.
The good news: you have the power inside your own data to optimize rate cards during an unprecedented upfront season, maximize profit in a crowded 2020 scatter market and reimagine the way you approach deal-making, quoting and negotiation. Learn what powerful and readily adoptable data science can do for your business.