How to Use AI in B2B: Critical Moments of Customer Contact

September 11, 2018

At Zilliant, we’re proud to help our customers tell their unique stories of how artificial intelligence (AI) delivers actionable intelligence and profitable growth. In May, we hosted our customers, prospective customers, and partners for MindShare 2018, and are pleased to report we had record-breaking attendance.

The buzzing activity at MindShare sends a clear message:  It’s an exciting time for B2B company leaders that are driving real, tangible value with AI-driven applications. More specifically, these technologies can address the real issues that impact manufacturers, distributors and service providers daily.

In this four-part blog series, you'll learn four tips that our customers shared at MindShare 2018 on how to use AI in B2B:

  • Tip No. 1: Critical Moments of Customer Contact
  • Tip No. 2: Nimble Response to Market Dynamics
  • Tip No. 3: Increase Sales Rep Confidence
  • Tip No. 4: Choose Vendors Entrenched in the Unique Dynamics of your Business

Enjoy these insights from our customers and mark your calendar for these upcoming events:  

MindShare Europe, 24-25 October 2018

MindShare North America, May 14-16, 2019

How to Use AI in B2B: Critical Moments of Customer Contact

In the age of online giants, the modern B2B buyer expects an intelligent, consistent experience on a variety of channels: in-person, online, or on the phone. One of our valued customers, the vice president of strategy for a U.S.-based food distributor, presented on this topic and summarized it well:

“We wanted to shift more of our sales to the online self-service portal, not for the purpose of reducing costs or to take the responsibility away from our field sales reps, but more importantly, to enable more productive conversations with the customer. We wanted to surface daily intelligence for all sales channels, but it would have taken a long time with our business intelligence tool.”

Key Takeaway:  Leading B2B companies are leveraging AI to surface real-time intelligence, on all sales channels, to ensure that customers are quoted the right price, recommended the right complementary products, up-sold the correct quantities, and recovered when purchases begin to decline.

Interested in learning more about Zilliant events? Contact Zilliant Global Events Director Katy Fritz at katy.fritz@zilliant.com 

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