Six Opportunities to Capitalize on Big Data

If you have already started down the path of an internal data initiative, you’re in good company. Savvy executives know that transaction data holds a wealth of knowledge and insight, just waiting to be uncovered. Yet, the vast majority of companies don’t have the know-how to tap into that data, take action, and drive measurable business results.

All too often, data initiatives involve big money and yield little results. While companies spin their wheels on do-it-yourself analytics projects, they are missing out on opportunities to improve sales forecasting abilities, increase revenue, take market share and maximize customer lifetime value.

This whitepaper discusses why mining insight from transaction data is critical to top-line growth, as well as the six revenue-boosting opportunities missed when sticking with simplistic do-it-yourself data analysis.

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