Meet Bob and Kevin. They’re both high-level managers responsible for pricing at industrial distribution companies. Both of their businesses were growing and becoming increasingly complex with thousands of products, thousands of customers and large sales teams. They were tasked with managing prices and hitting profit goals, only Bob and Kevin took very different approaches to setting the right prices. Kevin took a manual, hindsight-analytics approach. Bob took another route, price optimization. So, who came out on top? Watch this short, three-minute whiteboard video to find out.
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