Fill out this quick form for instant access!

First Name
Last Name
Phone Number - optional
By checking this box you agree to our Privacy Policy Terms and Conditions.
Error - something went wrong!

Gaining Price Guidance Acceptance from the Top Down

Building Products Manufacturer Raises Sales Adoption of Pricing Guidance and Increases Profit Margins with Zilliant Price IQTM

With increased market competition, higher costs and lower negotiation power, this national building products manufacturer needed to address pricing pressure for its products.  As business leadership sought ways to overcome this pressure, they realized gaps in their current go-to-market pricing strategy.  For example, sales were trained to use prices that were always limited by a maximum cap and the sales compensation plan did not drive profitable growth.

Given the success of Zilliant Price IQ in other parts of this conglomerate’s business, this Zilliant customer saw the potential in expanding the price optimization work to premium brand products which were highly differentiated and had a high perceived value in the market.  But would sales adopt price changes?

Download the eBook and learn the details on how the pricing team raised sales adoption of price changes by:

  • Rolling out an executive sponsorship campaign
  • Using a market aligned pricing strategy that eliminated static price caps
  • Adjusting sales compensation plans and updating customer agreements effectively

The results were impressive: 200-basis point margin improvement in 3 months!

Previous Video
Why Zilliant is a Trusted Partner for Building Products Manufacturers
Why Zilliant is a Trusted Partner for Building Products Manufacturers

Next Video
Webinar: Pricing Science Works
Webinar: Pricing Science Works

Watch the webinar to learn how pricing science enables companies to proactively manage pricing to best driv...

Make it easy for your customers to do business with you!

Contact Us