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Building Safety Products Manufacturer Achieves 1.5 Percent Increase

Building Safety Products Manufacturer Finds Raising Prices Across the Board Doesn’t Raise Volume

Shouldn’t raising prices increase sales volume?  Not when prices are raised across the board.  Despite safety regulations that dictated plants and worksite buy their products, this building safety products manufacturer found that even with customer counts holding steady:

  • Order size and order frequency was declining considerably
  • 40 percent of the customer base would shift from month-to-month, due to price increases, contributing to poor customer retention

Even with dropping prices 40 percent from list the company didn’t experience volume gains.  However, with Price IQTM optimization software from Zilliant, they were able to change their pricing approach and instead achieve 1.5 Percent increase in margin dollar rate.

Previous Flipbook
Building Products Manufacturer Lifts Margin 2.3 percent with Price IQ™
Building Products Manufacturer Lifts Margin 2.3 percent with Price IQ™

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