Year-in-Review: The Essential Zilliant Content

December 22, 2021 Team Zilliant

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Year-in-Review: The Essential Zilliant Content

For B2B companies the year 2021 was a precedented one, but only because they had just lived through 2020. As the economy re-opened, uneven surges in demand brought supply chain snarls and creeping inflation, while new COVID variants continue to introduce more uncertainty. At the same time, the digital commerce revolution continues unabated.

We at Zilliant are committed to monitoring the many shifts in the business landscape and deciphering the impact for our customers. Throughout 2021, we have logged two blog posts per week, produced 24 podcasts, hosted numerous webinars and developed whitepapers, eBooks, videos and more to light the path to intelligent commerce.

Here are the most popular pieces we published this year for you to revisit and share with your colleagues:

In our most-read blog post of 2021, we set out to demystify dynamic pricing in a B2B context. Though the definition may be straightforward – dynamic pricing means that your customers see prices that are relevant to market and channel conditions at any given point in timeachieving it in a fluctuating omnichannel market is anything but.

B2B Reimagined continues to steadily grow its listenership thanks to the quality of guests who have come on to lend their expertise. We were excited to have Ardent Mills Strategic Pricing Leader Ryan Almos on the show in November to share the commercial dynamics of food production, and how his team enables better sales results through a simplified, yet optimized, approach to pricing.

The pricing team at this global food manufacturing company faced down numerous challenges: future price indices, capacity allocation, overhead costs, commodity price fluctuation and data sparsity within a contract-heavy environment. Learn how they worked with Zilliant’s customer success and science teams to achieve a significant reduction in manual price exception requests and faster price guidance updates.

Perhaps the dominant concern for B2B pricing and sales teams in 2021 and going forward, inflationary pressures represent a severe threat to company margins. We identified four strategies to combat inflation that companies should consider implementing in short order. Don’t let short-term concerns create long-term disadvantages. 

The B2B field sales role has transformed more drastically in recent years than any other. The pandemic supercharged digital commerce and accelerated the rise of virtual selling. The sales teams that figure to thrive will embrace this new paradigm, assisted by intelligent digital technologies, while turning their eCommerce channels into the “sales rep that never sleeps.” 

This year saw the release of our Rebate Management capability, an end-to-end solution that simplifies the ubiquitous B2B process for pricing, sales and finance teams. Learn how Zilliant’s cloud-native platform replaces manual management to define and publish rebate programs, simulate forward-looking program effectiveness, run accruals, track payments due and produce waterfall analysis more efficiently.

Chief Marketing Officer Lindsay Duran presented at the virtual 2021 Heavy Duty Aftermarket Week event in January. She shared how even old-school industries like auto parts distribution and manufacturing can cultivate a digital sales mindset driven by data science, which is necessary to thriving in today’s market.

Many visitors to our site downloaded an exclusive excerpt to this recently published IDC MarketScape, which again showed Zilliant as a Leader in B2B Price Optimization & Management Applications. Read about why Zilliant ranks highly in customer success and support, level of value delivered, and innovation.

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