What comes to mind when you are asked to pinpoint the biggest disruptive force in manufacturing since 2020?
Perhaps it is inflation, which has persisted long enough to put serious downward pressure on manufacturers’ margins. Or speaking more broadly, is it cost volatility caused by material shortages and tariffs? Maybe it is the global upheaval in supply chains since the start of the pandemic. Then again, you cannot fail to mention the meteoric rise of digital commerce and the shift in buyer behavior that has come with it.
The truth is each of these challenges have compounded the others to shake up the manufacturing status quo more in two years than we normally see in most decades. We can only expect these factors to persist, and in some cases, accelerate. With that in mind, how can manufacturers get smarter and more creative to win the future?
Join guest speaker Forrester Vice President, Principal Analyst George Lawrie and Zilliant Chief Marketing Officer Lindsay Duran for a digital event on Thursday, February 3, at 9:00 a.m. Central, as they answer this question and more. Attendees will learn how to effectively use data to price and sell across channels; and understand why these capabilities are the defining differentiator for modern manufacturers.
Lawrie, a member of Forrester’s advanced manufacturing team, brings decades of experience researching supply chain and product lifecycle management platforms. He has advised manufacturers from a wide range of industry verticals on how to transform their enterprises. Don’t miss his predictions for 2022, informed by recent findings from exhaustive Forrester research.
Duran will then share pragmatic strategies and examples of how manufacturers are responding in real time to changing market conditions via smarter pricing and sales strategies.