Real-Time Market Pricing and Dynamic Pricing for Salesforce B2B Commerce
Thank you to everyone who joined us for the digital event, “How to Deliver Real-Time Market Pricing Online in a Dynamic B2B Environment,” co-hosted with Salesforce B2B Commerce. We received encouraging feedback and took a lot of strong questions at the end of the session. If you have other inquiries, please don’t hesitate to reach out.
Here’s a quick recap for those who were unable to attend, as well as a link to the replay for convenient on-demand access.
Digital Event Breakdown
“How can I make it as easy as possible for my customers to do business with me?”
This is a common refrain we hear from those responsible for digital, sales, pricing and eCommerce initiatives during these challenging times. Our presenters – Salesforce VP of Product, B2B Commerce Anirban Bardalaye, Zilliant SVP of Products & Science Pete Eppele, and Zilliant Product Experience Manager Samantha Leung – presented an innovative answer to this question: Real-Time Market Pricing for eCommerce.
The webinar demonstrated why it is vital for any modern B2B enterprise to be able to adapt quickly to changing market conditions while ensuring omnichannel pricing consistency. To do so requires a dynamic pricing strategy and real-time pricing software. Our experts shared specific tactics and intelligent strategies that can be deployed to:
- Deliver a multi-tenant, cloud-based eCommerce platform that empowers brands to create intelligent, unified buying experiences across all sales channels.
- Leverage digital and eCommerce data to set dynamic pricing that is online-specific.
- Differentiate pricing for existing customers and new visitors at the product category or SKU level.
- Set eCommerce-specific discounts that can be personalized (or targeted) to customer segments or product groups
The event wrapped up with a live demo of a dynamic pricing example, showing how Zilliant’s Salesforce B2B Commerce Connector activates Real-Time Market Pricing.