Unlock Revenue Intelligence at MindShare 2022
Revenue intelligence solutions are increasingly critical to the success of the modern B2B sales team. As digital competition soars and B2B buyers are empowered to shop around to make purchases from far more channel touchpoints than just a decade ago, companies need predictive sales insights and guidance to keep pace.
The Forrester Wave™: Revenue Operations and Intelligence, Q1 2022 discovered:
“The average number of buying interactions rose from 17 in 2019 to 27 in 2021. In the same period, purchase decisions that involved four or more people increased from 47% to 61%. The related shift to digital engagement (self-guided and personal) has made it imperative to have comprehensive insight into buyer relationships and engagement activity and to use this intelligence and insight to improve the buying experience and optimize revenue engine performance.”
The hunger for revenue-generating insights has led to exciting innovations in purpose-built software that can help sales organizations drive growth in new ways. At the same time, there is a saturation of solution options in the marketplace, making it difficult for B2B organizations to decipher the best fit. The advice we come back to with our clients: Keep it Simple. Harness your valuable data (customer, marketing, transaction, sales) and do something smart with it.
This has been the guiding principle behind Zilliant’s revenue intelligence solutions since their inception, to outstanding effect, and will come to life in an interactive breakout session at MindShare 2022 in Austin, Texas. For more on that session, led by Zilliant Director, Product Management Brian Hirt and Engagement Manager Matthew Knaggs, see the next section below.
Read more: Distributor Moves Inventory & Converts Lost Quotes with Sales IQ™ & Campaign Manager™ and METRO Turkey Delivers More Effective Recovery Insights & Marketing Campaigns
B2B companies capture an astounding amount of data in the course of their day-to-day operations. Information related to marketing campaigns, won or lost business, customer contracts, buying trends, et cetera is worth every terabyte in gold. Trouble is most organizations don’t have a reliable way to take smart action with it. Think about your last calendar year of sales and marketing data:
-How easily can you visualize it analytically and in context?
-Can you quickly identify trends, threats or correlations?
-Do the success or failure of past marketing campaigns inform future ones?
-Are sales reps executing on stated strategies? If not, are you able to hold them to account?
If you’re meeting these questions with a shrug, you’re not alone. But you do need to join others like yourself at MindShare to get the answer to these questions and more.
Dare to Dream: Novel Ways to Drive Revenue
Matthew Knaggs and Brian Hirt have lived the grind of sales enablement as practitioners, working hand-in-hand with large sales teams at global B2B companies. This experience has been instrumental in expanding Zilliant’s Revenue Intelligence solutions to encompass new revenue-driving use cases beyond traditional growth and recovery actions – and beyond just the sales department.
This breakout session will take attendees beyond the conceptual and into real-world use cases of Sales IQ and Campaign Manager generating and automating just about any marketing, sales or eCommerce scenario you can dream up. This session will be interactive, so come ready to test your freshest revenue-growth ideas and try to stump the experts!
Why Should I Attend MindShare?
For starters, we couldn’t be happier to be back in person in North America for the first time since 2019. You won’t want to miss the opportunity to network face-to-face with B2B pricing and sales leaders, hear firsthand customer success stories, and get live demos of the latest Zilliant and partner innovations – all set against the backdrop of beautiful downtown Austin.
In addition to keynote addresses from B2B Growth Expert Ian Altman and Global Futurist Daniel Burrus, there will be six customer showcases representing a wide range of B2B manufacturing and distribution industries, sharing how they are powering intelligent commerce with Zilliant.
A Zilliant product demonstration and Partner Expo (featuring SAP, Oracle, Salesforce, Conga, and more) will bring leading-edge solutions to the forefront of the premier B2B pricing and sales conference.