Zilliant Blog

on "Ecommerce"

Intelligence in eCommerce, Marketing & Sales-Led Channels
Explainers | eCommerce | Marketing | Sales

Intelligence in eCommerce, Marketing & Sales-Led Channels

B2B companies must personalize and ensure consistency in the customer experience across digital channels such as eCommerce and marketing automation systems. They should also extend this to their direct sales channels. Discover how revenue operations and intelligence software can transform eCommerce...

MindShare Preview: Manufacturer Turns eCommerce into a Proactive Sales Channel
Manufacturing | eCommerce

MindShare Preview: Manufacturer Turns eCommerce into a Proactive Sales Channel

Attendees at MindShare 2023 will hear how a specialty chemicals manufacturer not only bolstered its eCommerce personalization, consistency, and value but also delivered a substantial revenue lift in a matter of months with Zilliant Sales IQ™ and Zilliant Campaign Manager™. How to Turn eCommerce into...

3 eCommerce Pricing Strategies for Foodservice Distributors
Distribution | eCommerce

3 eCommerce Pricing Strategies for Foodservice Distributors

As the foodservice distribution industry shifts toward eCommerce, ensuring market-and-strategy-aligned prices on eCommerce channels is critical. Read this blog post to discover three pricing strategies distributors can leverage to power intelligent digital selling and use eCommerce as a competitive...

New Case Study: Manufacturer Lifts eCommerce Channel Revenue
Manufacturing | eCommerce | Sales

New Case Study: Manufacturer Lifts eCommerce Channel Revenue

Leadership at an enterprise manufacturer decided to bolster its digital sales investments. After working with Zilliant, the manufacturer implemented a dynamic eCommerce recommendation system powered by Zilliant Sales IQ™ and Zilliant Campaign Manager™, which led to a significant revenue lift and rev...

Distributor Digitally Transforms Through Price
Distribution | eCommerce | Sales | Pricing

Distributor Digitally Transforms Through Price

Read our new eBook to learn how a leading electrical products distributor modernized its pricing capabilities with Zilliant as part of a long-term, highly strategic digital transformation strategy.[EBOOK] Discount Guidance and Impact Analysis Powers Better Pricing DecisionsA leading European wholesa...

How Price Elasticity Analysis Drives B2B Profit Growth
Economic Trends | eCommerce | Pricing

How Price Elasticity Analysis Drives B2B Profit Growth

There has been significant focus on the elasticity of consumer goods since shopping has rebounded post pandemic, but many companies have yet to tap into the benefits of elasticity analysis in the context of business-to-business (B2B) pricing.eCommerce Growth is Increasing Price Elasticity in B2BMcKi...

What is the Best Pricing Model for B2B eCommerce?
eCommerce | Pricing

What is the Best Pricing Model for B2B eCommerce?

It’s not enough to simply set up a web shop for your customers. B2B buyers expect a consumer-like eCommerce and omnichannel experience, with serious implications and complications for pricing. A thoughtful approach and next-gen tools are required to meet modern competitive demands.How Does eCommerce...

B2B Reimagined 2022 Highlights: The Essential Episodes
Distribution | Economic Trends | Manufacturing | eCommerce | Sales | Pricing

B2B Reimagined 2022 Highlights: The Essential Episodes

Zilliant’s B2B Reimagined podcast continues to be a go-to resource for commercial leaders across the industry spectrum. You can catch up on every episode of the show here, or start with these seven favorites from the past year.B2B Reimagined: Seven Must-Listen Episodes from 2022The mission behind B2...

#TBT: eCommerce as a Selling Tool
eCommerce | Sales

#TBT: eCommerce as a Selling Tool

Enjoy this Throwback Thursday post from July 2021. This popular Zilliant blog written by Director of Product Management Brian Hirt explores why eCommerce must be an extension of your sales team, rather than just another B2B channel:More Than a Channel: eCommerce as a Selling ToolIn the first two par...

How Competitive Pricing Fuels a B2B eCommerce Strategy
Explainers | eCommerce | Pricing

How Competitive Pricing Fuels a B2B eCommerce Strategy

Years of disruption have transformed many B2B companies into digital-first sellers. Both leaders and late adopters understand that competitive pricing and dynamic eCommerce pricing are table stakes in the race to win business and grow profits. Read this post to learn why a successful B2B eCommerce s...

[WEBINAR] Getting Closer to the Customer in the Digital Age
IT & CIO | eCommerce

[WEBINAR] Getting Closer to the Customer in the Digital Age

Although the overall 2022 economic outlook continues to look strong, supply chain disruption and a volatile materials market are still plaguing the manufacturing industry, which is being particularly felt by auto parts manufacturers. “Toyota is cutting production at its truck-producing plant in San...

[WEBINAR] Leveraging Your B2B eCommerce Pricing & Digital Channels
eCommerce | Pricing

[WEBINAR] Leveraging Your B2B eCommerce Pricing & Digital Channels

When the pandemic forced many B2B businesses to accelerate digital initiatives, this compounded challenges for companies that weren’t as digitally savvy or behind the curve when it came to eCommerce. “The crisis exposed a significant digital gap in certain areas … The dramatic demand mix change and...

[WEBINAR] Behind the Changing Customer Journey
eCommerce

[WEBINAR] Behind the Changing Customer Journey

“COVID-19 has made it clear: Digitize everything and think digital-first whether you’re selling to consumers or business buyers. No longer is it acceptable to rely on traditional direct and indirect channels to grow revenue,” states Forrester’s B2B E-Commerce Playbook For 2021. This digital-first m...

Staffing Services Firms Who Embrace Digital Will Win the Recovery
eCommerce | Services | Pricing

Staffing Services Firms Who Embrace Digital Will Win the Recovery

When it comes to the commercial side of the staffing services industry, companies face challenges in three areas – calculating optimal bill rates, scaling rate decisions and turning around quotes fast enough.  Traditional manual processes are now proving unequal to...

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