Join us at MindShare 2023, June 7-9 in Austin, Texas, to hear how sales leadership at a major U.S. foodservice distributor has created and sustained a sellers-first culture powered by Zilliant pricing and revenue operations and intelligence software.

How the Right Tools Deliver on a Sellers-First Promise

The last several years have not been easy on sales reps (DSRs) in the foodservice industry. The lean years of Covid were followed quickly by surging demand, pricing complexity, supply chain issues and the rapid rise in eCommerce. Each of these factors put a lot of pressure on DSRs to perform.

Joining us on the main stage at MindShare this year are the SVP, Sales & Marketing, and Director of Business Solutions of a major U.S. foodservice distributor that prides itself on its customer commitment through exceptional sales relationships. Core to the company’s philosophy is its ability to attract and retain top sales talent by empowering DSRs. It achieves this by minimizing busywork, granting sellers autonomy, and providing the best tools for them to service customer needs.

The recent market volatility, however, had outpaced the capabilities of the business intelligence tools the distributor had used for years. Administrative work was on the rise, as the team had to comb through backward-looking reports to cull opportunities and figure out what price to charge.

To protect the company culture and empower its sales team to compete in a volatile landscape, the distributor brought in Zilliant Sales IQ™ and Campaign Manager™ to inject science and automation into the sales process – making the sales job easier, more productive, and more impactful.

Given its autonomous sales culture, the company does not force technology on its DSRs. Attend this session to discover the simple message our presenters used to attract heavy adoption of the revenue operations and intelligence system, and how Price IQ® was also implemented to help the sales team save time, better negotiate, and win more margin.

Please consider joining us at MindShare 2023, June 7-9 in Austin, Texas. You’ll have the opportunity to hear firsthand how this foodservice distributor powers its DSR-first culture with Zilliant, as well as hear many additional customer case studies. Click here to learn more and register today!