Join us at MindShare 2023, June 7-9 in Austin, Texas, to hear how the pricing leader at a major fuel and lubricants manufacturer transformed the culture around pricing at the company with Zilliant price optimization software. 

Mobilizing a Global Pricing Transformation

For B2B companies that achieve rapid success and accelerated growth, it’s not uncommon for the business to outpace its pricing capabilities. This was the case for a fuel and lubricants manufacturer, which has grown its revenue consistently in its 20 years in business.

Outstanding sales numbers can hide pricing problems for a time. But soon it became clear to commercial leaders that its manual pricing processes were no match for the steady increase in cost changes, putting margins at risk. However, a negative experience with pricing software in the past and a culture of build-over-buy made bringing in a vendor a tough sell internally.

The manufacturer chose to recruit a seasoned pricing professional, as the Head of Global Pricing and Profitability, to create a pricing team from scratch and take charge of the next evolution of pricing at the company. He will be joining us on the main stage at MindShare 2023 to tell his story.

Attendees will learn how he advocated for a science-based, data-driven approach to pricing powered by Zilliant Price IQ®, and how the success of an initial regional Price IQ® project convinced executives that a global rollout was a no-brainer.

If you are interested in learning how to build and communicate your vision to overcome blockers to pricing transformation in your organization, please consider joining us at MindShare 2023, June 7-9 in Austin, Texas. You’ll have the opportunity to hear firsthand how this manufacturer is ensuring its continuing revenue growth is meeting profitability goals, as well as hear many additional customer case studies. Click here to learn more and register today!